Nurses on Purpose: A nursing advocacy case study. South Africa joins international nurse community in action against Cadbury Schweppes
Keywords:
advertising, nurse awareness
Abstract
The Forum for Professional Nurse Leaders (FPNL) monitors local and international media for their respective portrayals of nursing. While it is impossible for us to pick up on every story, we came across one that in our opinion was very damaging to the profession in perpetuating the “naughty nurse image. We joined the international nurse community in lobbying against the offenders, contributing towards a favourable outcome and creating nurse awareness.
Published
2008-03-20
Issue
Section
Leadership/Management/Professional Practice
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