GDAs: Shopping at face value with front-of-pack food facts

Abstract

Consumers will now see five key nutritional values displayed clearly on the front of Kellogg’s® cereal boxes, courtesy of the user-friendly, front-of-pack (FoP) Guideline Daily Amounts (GDAs)labelling tool Kellogg is piloting in South Africa. This tool aims to help consumers make informed purchasing decisions at a glance, and, judging by its success abroad, could dramatically help consumers achieve a balanced diet and improve nutritional literacy in the country.